Evgeniy Kiriushin – 1xWager – Taking to the World Glass battle in 52 dialects

Evgeniy Kiriushin – 1xWager – Taking to the World Glass battle in 52 dialects

Set up in 2007, 1xBet is a fast-growing company in the sports gambling space, with a system focused on providing the utmost number of occasions and the best degree of localisation.

We caught up with the company’s Mind of Business Development Evgeniy Kiriushin to go over lessons learned in 2017, utilising sponsorship and sociable media opportunities in 2018, and planning for this summer’s FIFA World Glass in Russia.

SBC: What exactly are the largest lessons discovered you have discovered, and what are your key focuses on for 2018?

EK: On the main one hand, the past 12 months for our company ended up being very extreme, but on the other hand it ended up being rich in all types of accomplishments and, of course, lessons. As the most crucial thing, our technique for making a bookmaker product with the maximum number of occasions, markets, and the best odds has been worthwhile.

We understand that we arranged a very higher level for the entire bookmaker companies’ market and, first, for ourselves. It is not easy to offer wagers on so many occasions in sports activities and live areas at such odds. I can say more; for most present bookmakers this is simply beyond their power. However, we have learnt (and the this past year only confirms it) that we need to provide customers only a very important thing.

In many ways, our product is truly unique and is developing with an unprecedented velocity. I think that’s why users from around the globe choose our bookmaker company with increasing regularity.

The second important lesson for our company was that by making a high-quality bookmaker product, you become interesting not only to normal users, but also to partners who will be ready to build their business in this field. This season, we observed a great interest inside our system, so we’ve seriously considered the development of an unbiased b2b path.

SBC: The World Glass is set to give a key battleground for bookmakers in 2018; considering that your system has been translated in 49 dialects, do you think localisation is a stick out feature for 1xWager?

EK: The World Cup is a significant event for just about any bookmaker company. Especially when it takes place in a country what your location is the main at the market. I believe that we are well prepared for this event and appearance forward to serious growth and attracting a wide array of users from all around the globe.

Of course, now the actual 1xbet login fact that our system is translated into 49 dialects (at the start of 2018 you will see 52 of these already), we’ve 24/7 support in 27 dialects, it distinguishes us from competitors. I could say that no bookmaker company can boast such lots of localizations and this level of service. Certainly, this can be an exceptional feature of the system, which will help us to develop success further.

SBC: You have placed great focus on offering more payment types and currencies than your competitors; how important could it be to cater for different deposit and drawback preferences, particularly in the best CIS areas?

EK: Stable and various payment methods are essential parts of the service of any bookmaker company. And the more of them – the far more convenient it is perfect for the user in any market. Nowadays, we also exceed any rival at the number of integrated payment systems.

We are always ready to offer the maximum quantity of methods to deposit a merchant account and withdraw for customers in any market. We think about this to be part of our global strategy; if in some place on the planet customers want to pay with stones or shells, we will be the first to provide customers with this service. Incidentally, we will also be the first to open up a bookmaker office on the Moon and Mars.

SBC: How can you effectively utilise your sponsorship of La Liga to promote 1xBet products ahead of next summer’s showpiece event?

EK: Next year, we’ve very serious plans to activate sponsorships with La Liga, Serie A. We discuss new sponsorship agreements with the English Premier League and lots of championships in Africa and Latin America. We guarantee you many surprises. For the period of the 2018 World Cup, we will surely form our marketing activities taking this event into account.

SBC: Social media marketing has been earmarked as an essential component of World Glass promotion; is there a plan in place for 1xWager in this area?

EK: Obviously, yes. As you can see, 1xBet is very mixed up in online marketing area. We spend a huge amount of money and effort on promotion using all popular systems and sites. Sadly, the possibilities of SMM-promotion for bookmakers are very limited in comparison with other styles of business. However, our company use any opportunities in this area.

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